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4 de nov. de 2014 · What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
4 de nov. de 2014 · Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical...
4 de nov. de 2014 · How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer...
4 de nov. de 2014 · Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook...
25 de dic. de 2013 · A book by Nir Eyal that explains the Hook Model, a four-step process to create products that hook users and form habits. Read reviews, ratings, and examples from various industries and technologies.
A través de ciclos de enganche (hook) consecutivos, los productos exitosos consiguen el objetivo final de atraer repetidamente a los usuarios - sin depender de costosa publicidad o agresivos mensajes. Enganchado (Hooked) es una guía para construir productos que la gente no pueda dejar.
26 de dic. de 2013 · Hooked is a book filled with insights on how to make products that consumers will extensively engage with for long periods of time. The model it presents is a roadmap for success. The book delivers more than its summary lets on - * Insights into human behavior * Understanding of why we use some products compulsive * Modern internet business ...
