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Welcome. This website is a collection of resources meant to provide designers, developers, and content creators with a set of ready-to-use components for print and digital products: Logo files (available to Columbia faculty and staff) Design System (available to Columbia faculty, staff, and students)
The official trademark for Columbia University is the modern crown adjacent to the full name of the University, in black or an approved blue. For use on a black background, please use a white trademark.
The guidelines and best practices below promote a unified institutional identity and leverage Columbia's name, reputation, and trademarks in support of the University mission.
The design of the Columbia identity incorporates the core elements of well-thought-out branding: name, font, color, and visual mark. The logo was designed using the official University font, Trajan Pro, and features specific proportions of type height in relation to the visual mark.
The logo was designed using the oficial University font, Trajan Pro, and features specific proportions of type height in relation to the visual mark. The oficial Colum-bia color is Columbia Blue, or Pantone 290.
In its 255-year history, Columbia has always employed some iteration of a crown as its official symbol, and like most universities, it also uses a shield and a seal.
The Brand Bar is the section at the top of official University websites that includes five key elements: a link to the University homepage, a University logo, utility navigation, search, and main navigation. The Brand Bar must conform to University Identity Guidelines.
