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24 de abr. de 2016 · In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different.
Shoe Dog is a memoir by Nike co-founder Phil Knight. The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies.
26 de abr. de 2016 · In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last.
14 de feb. de 2024 · Phil Knight, fundador de Nike, narra su viaje desde vender zapatos desde el coche hasta crear un ícono global. La reseña ofrece lecciones para los emprendedores inmobiliarios sobre la lucha, la innovación, la visión y la resiliencia.
" Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer . . . it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth.
This book, written by the founder Phil Knight, tells into the details the story of the original idea (the "Crazy Idea") to import training shoes from Japan, and in the following develop own line of shoes with new brand, up to the planetary success (the book written in 2016).
