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Jeff Kwatinetz (born April 6, 1965) is an American entertainment industry executive. He is the former CEO of the Firm, Inc., a media production and talent management company in Santa Monica, California, and current COO of Cube Vision, the film and television production company he runs with his long-term partner Ice Cube. [1] .
Jeff Kwatinetz is a prominent entertainment executive who runs a film, TV and music company. He also co-founded the BIG3, a 3-on-3 pro basketball league with Ice Cube.
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Jeff Kwatinetz is the founder and CEO of The Firm, a company that produces film and TV content and manages artists and brands. He has worked on projects such as Straight Outta Compton, Royal Pains, and Salem, and was engaged to Brittany Murphy.
The Firm was a film and television production and talent management company based in Santa Monica, California. Established in 1997, it ceased operations in November 2008 and was relaunched by its founder, Jeff Kwatinetz, in August 2015. The Firm's divisions also include a record label and a marketing group. [1] [2]
26 de oct. de 2017 · Jeff Kwatinetz, former CEO of The Firm, is now working as a civil rights lawyer with Mark Geragos and co-CEO of the BIG3 basketball league with Ice Cube. He also remains involved in CubeVision, a film and TV production company he co-founded with Ice Cube.
On January 11, 2017, producer, actor and music legend Ice Cube, along with entertainment executive Jeff Kwatinetz officially announced the launch of the BIG3, a new, 3-on-3, half-court basketball league that will feature some of the best players to ever play the game.
