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Clics: se contabilizan cuando el usuario hace clic en el enlace que dirige a la página de instalación, lo cual no garantiza que el usuario realmente haya completado la instalación de la aplicación. Impresiones: se aplican las reglas de impresión estándar. Posición: se aplican las reglas de posición estándar.
La tasa de clics (CTR) puede utilizarse para medir el rendimiento de sus palabras clave, anuncios y fichas gratuitas. La CTR es la cantidad de clics que su anuncio recibe dividida entre la cantidad de veces que este se muestra: clics ÷ impresiones = CTR. Por ejemplo, si tuvo 5 clics y 100 impresiones, entonces su CTR sería 5%.
Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. Note that the Maximize Clicks Bid Strategy doesn’t optimize towards impression share. You can use Maximize Clicks for a single campaign, or you can set it up as a portfolio bid strategy. Portfolio strategies group ...
Click: Definition. When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable. As a result, you might see a difference between the number of clicks on your ad and the number of ...
El porcentaje de clics (CTR) sirve para medir el rendimiento de tus palabras clave y tus anuncios, así como de las fichas gratuitas. El CTR se calcula dividiendo el número de clics que recibe tu anuncio entre el número de veces que se muestra: clics ÷ impresiones = CTR. Por ejemplo, si tienes 5 clics y 100 impresiones, tu CTR sería del 5%.
Call clicks are the number of times potential customers tapped the "Call" button in your ad from mobile devices. Knowing the approximate number of calls coming from your ad can help you understand your ad's effectiveness in driving business. Your ad can also generate calls by directing people to your website.
Use Google Tag Manager's click trigger to fire tags based on click events. When an element is clicked on a page that matches the trigger conditions, Tag Manager will automatically populate values for any active click-based built-in variables. To configure a click trigger: Click Triggers New. Just Links: Track clicks only on HTML links that use ...
You can use conversion tracking to track when someone clicks a button or link on your website. For example, you can track when someone clicks a “Buy now” button, or when someone clicks a phone number on your mobile website. This article explains how to add and edit a conversion tracking tag to track customer clicks on your website.
Counting clicks. When a user clicks on an ad creative, a click request is sent to the Ad Manager ad server. Ad Manager counts a click as soon as it receives the click request and then sends the user the defined click-through URL. Note that Ad Manager counts the click when it's received, not when the user is redirected to the click-through URL.
You can measure clicks and CTR at all levels of your account. For example, you can see how many clicks an entire campaign, ad group, or ad received, or you can see how many clicks individual keywords have generated after triggering your ads. On the Search Network, a good CTR is generally considered to be 1% or higher.
