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Hace 1 día · The ad is directed by filmmaker Melina Matsoukas, who has previously worked with both Levi’s – she directed a 2023 spot for the brand’s 150th anniversary campaign – and Beyoncé, including on her Grammy-winning video for Formation off the 2016 visual album Lemonade.. While the work might not be as unconventional as the original, it does feel like a rare example of an organic ...
Hace 1 día · Directed by Melina Matsoukas, known for her cinematic work with Beyoncé, and shot by Emmy Award-winning cinematographer Marcell Rév, this reimagined ad strikes a fine balance between nostalgia and modern cultural commentary. In the original “Launderette” spot, a male model saunters into a laundromat strips down to his Levi’s, and tosses ...
Hace 7 horas · Levi’s, has tapped US music star Beyoncé to star in its latest global campaign, inclusive of Australia.Playing off the singer’s 2024 song she shares with rapper Post Malone – LEVII’S ...
Hace 1 día · Directed by Melina Matsoukas REIIMAGINE looks back at some of the denim brand’s most iconic advertisement and will be unveiled in a series of episodic short form videos. Fans have commented how Chapter One is very much reminiscent of a Queen Bey music video.
Hace 2 días · Beyonce and Levi's Remix the Brand's Iconic 'Launderette' Commercial. LEVEL Editors Sep 30, 2024. The original spot starred singer and model Nick Camen
Hace 2 días · Through the lens of Melina Matsoukas, the campaign reinterprets several iconic Levi’s looks and advertisements. The first installment, which premiered globally on Monday ...
Hace 2 días · This new campaign reimagines the classic Levi’s looks and ads through the lens of Melina Matsoukas, with the first chapter reinterpreting the 1985 “Launderette” ad, featuring Queen Bey herself.