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26 de feb. de 2013 · Jeff Johnson is on his way to the 2012 U.S. Olympic trials, but instead of taking a first-class flight--which, as Nike's first-ever employee 48 years ago, he most likely could afford--he...
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18 de sept. de 2019 · Learn how Jeff Johnson, a passionate runner and salesman, helped Nike founder Phil Knight grow his business from a Stanford dorm room to a global brand. Read the excerpt from Phil Knight's book Shoe Dog and get the full summary of the book at Shortform.
Learn how Phil Knight, a former Stanford runner and track coach, built a multibillion-dollar empire by selling shoes and dreams. Discover how he marketed celebrities, captured the zeitgeist of American pop culture and made Nike a global icon.
Hace 3 días · Jeff Johnson shares his story of how he met Phil Knight, named Nike, and created the cushioned mid-sole that revolutionized running shoes. He also reveals his fears, motivations, and challenges as a key player in the early days of Nike.
Como ambos tenían otros trabajos, contrataron a Jeff Johnson -Knight lo había conocido en Stanford-, una decisión fundamental, ya que fue él quien ideó los primeros anuncios y catálogos de la marca y abrió la primera tienda de la compañía en California.
Learn how Jeff Johnson, the first full-time employee of Nike, built a loyal customer base by going to track meets, sending personal letters, and providing custom service. Discover how he turned customers into fans and made Nike succeed with word of mouth marketing.
14 de nov. de 2023 · El primer empleado de Nike fue Jeff Johnson, quien desempeñó un papel fundamental en los primeros días de la compañía y contribuyó significativamente a su éxito inicial. En 1965, Jeff Johnson se unió a la empresa como su primer empleado a tiempo completo.
